Tiger’s not playing very well at the moment. Fair play, he has a few distractions.
But when he was winning, consumers ran into the shops to buy the shirts, the balls, the clubs etc. Why? Because he was a winner and therefore his equipment must be the best too.
So what happens now that Tiger is losing? Spraying his shots all over the place. Are the Nike shirts, balls and club no good anymore?
Are consumers going to jump into someone else’s shirts?
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