NEW LET LOGO

The Ladies European Tour (LET) is showcasing its new vision and values at the ISPS HANDA Ladies European Masters this week, the flagship tournament being played at its headquarters, Buckinghamshire Golf Club. 

The logo has been refreshed to be more in line with the brand’s values which are: fresh, inspiring, approachable and connected.

Fundamental to the vision is a global tour, bound to local activity, from grassroots through to professional, allowing players to go all the way. It’s not just about the swing, but a day that goes with a swing: a big day out with fun activities, beautiful scenery and a festival atmosphere. The LET will be inspiring people all around the world to play golf.

What do you think of the LET’s revised logo? Does it convey ‘fresh, inspiring, approachable and connected’ to you?

My own personal taste is that the LET could have explored something more adventurous. However, often in the mainstream corporate world understated, elegant logos can be very effective.
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