We feel consumers require more transparency from brands to make better purchasing decisions.

Designing and manufacturing a product is difficult; there are so many decisions you have to make, from selecting materials, deciding upon processes, where it’s going to be made and so on. All of these decisions have consequences, not just for the end consumer, but for the products life cycle and our environment.

Let us not just restrict comparisons and product reviews to the finished article, but make them inclusive of other factors too.

If brands decide to manufacture outside of their native country for cost and lower environmental regulations, then we feel every brand should be required to publish on their web sites the minimum monthly wage they pay in each country they operate. Brands should also have to publish details of their products ‘cradle to grave’ credentials and list any substances of very high concern they use.

Let’s see and compare it all.

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