WASH AND STILL STINK

Research has shown that polyester, although lighter than cotton will absorb the odor of the perspiration and not release it when washed. Hence you may find yourself putting on a newly washed polyester shirt which still contains your body odor from a previous round of golf.

Cotton on the other hand, as a natural fibre will allow the perspiration to wash right out, leaving you a clean fresh smelling golf shirt after each wash to play in.

I guess the pros could always change into a new polyester golf shirt after each hole. And at the same tine increase the viewing figures for both womens and mens golf.

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SUN WORSHIP

The only golf ball to worship the sun.
The original heat-absorbing black golf ball >>

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THIS IS A GREEN SHIRT

This is a green shirt >>

To be more precise; a twelve ‘irregular’ stripe hand-dyed in Britain, organic carbon neutral, women’s size medium golf polo shirt in tropical green.

Unfortunately it will not be seen on the LET or LPGA tour where polyester apparel made from refined crude oil with toxic catalyst antimony trioxide rule the fairways.

Yada yada yada.

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PGA TOUR

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THE A GAME

Business model A.

Find the cheapest least regulated country to make your sports apparel.

No need to worry about unions or workers human rights or paying a living wage.

The absolute lowest legal wage and conditions will do.

No need to worry about polluting local rivers or local air quality.

No need to worry about using toxic chemicals that have been banned elsewhere.

All the money you save by doing the above can be used to create a positive brand image by using clever advertising creatives, sponsor major sporting events and attractive tour professionals.

No need for Plan B. As many of your favourite sports brands have proved how successful business model A is at pulling the wool over so many sport fans.

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UNOFFICIAL

Here is the unofficial London 2012 Olympics apparel label.
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MRS DOUBTFIRE

Colin Montgomerie aka Mrs Doubtfire has said golf fans in the United States are “not as knowledgeable as those in Great Britain”.

To qualify this he goes on to say “I don’t think the golf fans in America are members of golf clubs in the way they are here. At Wentworth next week, most of the fans will be golfers and understand and respect the etiquette of the game”.

Is the former European Ryder Cup Captain saying don't bother coming to a British golf event unless you play golf, are a member of a golf club and know how to keep quiet for several hours?

Well that should help grow the game of golf and reach out to a wider audience.

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