Business model A.
Find the cheapest least regulated country to make your sports apparel.
No need to worry about unions or workers human rights or paying a living wage.
The absolute lowest legal wage and conditions will do.
No need to worry about polluting local rivers or local air quality.
No need to worry about using toxic chemicals that have been banned elsewhere.

All the money you save by doing the above can be used to create a positive brand image by using clever advertising creatives, sponsor major sporting events and attractive tour professionals.

No need for Plan B. As many of your favourite sports brands have proved how successful business model A is at pulling the wool over so many sport fans.

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