REALITY PLEASE

Individual brands who are part of multi-national companies are treating consumers as idiots. They pay for the regulations to allow information on how their products are made and what they are made from to remain secret, through lobbying and then pay to create the imagery to sell their products via advertising. What we all should be asking for is the ‘reality’ behind the product. The very thing they do not want to disclose.
#disclosurelabel
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THE C WORD TO BE CONTINUED

It really is time for brands to disclose the carcinogens used in consumer products.

Besides cosmetics, shampoos, detergents and building products, fabric processing uses a wide variety of synthetic chemicals, many of which remain in the fabrics. A short list of the many chemicals used in textile processing – many of which remain in the fabrics we live with – includes the following chemicals, which are all linked to cancer:

• Formaldehyde is known to cause cancer (and asthma), yet rates of formaldehyde in indoor air have grown from 14 ppb in 1980 to 200 ppb in 2010 – and these rates are increasing

• Higher rates of chemicals called Polychlorinated Biphenyls, or PCBs, used in the production of plastics – and therefore all synthetic fabrics – also are linked with higher rates of leukemia

• Benzene, used in the production of nylon and other synthetics, in textile dyestuffs and in the pigment printing process – is linked to leukemia, breast cancer, lymphatic and hematopoietic cancers

• Chromium Hexavalent compounds, used in leather tanning, and the manufacture of dyes and pigments, are linked to lung, nasal and nasopharyngeal cancers

• Bisphenol A, used in the production of polyester and other synthetic fibers and as an intermediate in the production of dyestuffs, is an endocrine disruptor linked to breast and prostate cancer
(ref: O Ecotextiles)

Children are at greater risk because they are exposed at a higher rate than adults, their behaviours exacerbate exposure and they have increased susceptibility to the chemicals.
#disclosurelabel
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POST MODERN SPORTSWEAR

Why you should reconsider purchasing another petroleum-based-plastic (polyester) sport shirt;

Petroleum-based-plastic materials are non-biodegradable and can last for hundreds of years.

Polyester and other plastic fabrics shed microscopic plastic fibres each time they are washed. Sending millions of microplastic fibres into our rivers and oceans every year.

Microplastics are just so incredibly small and so enmeshed in the life of the ecosystems where they exist, that you can’t clean up the plastic without destroying the ecosystem you’re trying to save.

The plastics become like little poison pills. As they are ingested all those chemicals are ingested and once in the moist, warm confines of an animal’s digestive system, those chemicals will tend to de-sorb from the plastic and get stored in their fatty tissues.

People are ingesting microplastics when they eat shellfish and other seafood.

Solving the microplastics crisis means replacing petroleum-based plastics with safer materials. Finding alternatives that come from renewable resources and can truly biodegrade when they’re released in the environment, regardless of where they’re released.

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NEW WASHING INSTRUCTIONS

How do you wash your synthetic ‘plastic’ sport clothes? Easy, just stick them in the washing machine. Well yes, that will make them clean, but at the same time they will shed thousands of microplastic particles which cause significant pollution to our oceans and marine life. They may even find their way into the air we all breathe.

Leading sportswear brands and their sponsored athletes have been silent on this issue. Their collective abject silence has left it to others to find potential solutions. From next year you will be able to purchase and use a microfibre catcher, a small sphere that will cruise around your washing machine and collect synthetic microfibres.

This product will go on sale next spring, and it will cost between $20 and $25. Roughly every six to eight weeks, users will have to send their filled catcher for safely disposing of the microfibres and receive a new catcher back.

This is a problem that we’re all part of, everyone who wears synthetic clothes and then washes them,

How many of us will be willing to purchase, use and return a microfibre catcher?

Please note this only refers to synthetic fibre clothing, as natural fibres are biodegradable
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WHERE IS THE BUZZ?

With Adidas shareholders deciding there isn't enough money to be made in golf equipment, even with one of the biggest brands; TaylorMade. And their USA CEO estimating it could take golf between 5-10 years to establish new entry points for consumers. Where has the buzz gone from golf equipment?

Top golf professionals are sponsored to sell goods to the rest of us. For many years there has been a dilemma with golf pros already hitting the ball too far, while the abilities and difficulties of golf for recreational players has remained the same. The equipment rules are struggling to restrain the more athletic professionals and at the same time denying the latest technology to the majority of golfers.

There must be a solution. Doing nothing, which appears to be the answer from the governing bodies, is a recipe for more course closures and major sport conglomerates pulling out.

What would Golf Refugees do?

We would allow brands to make unrestricted golf clubs, from drivers, irons, wedges and putters. These clubs would be as good as technology allows.

Golf professionals would be permitted to carry one of these clubs within the maximum number of 14, of their own choice, whether that is an unrestricted driver, putter; and use it only on three holes per round.

Recreational golfers are allowed to carry seven of these unrestricted clubs and use them on every hole.

These measures do require further scrutiny and ‘thinking through’ They are intended to form the basis of unlocking the current ‘stalemate’ and bringing back ‘real’ improvements, excitement on product launches and hope for recreational golfers who have restricted practise / playing time, through work and family commitments.

Please let us know your thoughts and solutions.
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CONSUMER MINDSET

There needs to be a fundamental shift in the mindset of consumers when purchasing products.

The power of the chemical industry to successfully lobby politicians and regulators is going to prevent carcinogens from being labelled on consumer products.

Hence we all need to get our heads around to this fact and where no information is supplied by brands, we automatically assume cancer causing and hormone disruptor chemicals are hidden inside..

Hopefully this new consumer awareness will encourage some brands to come clean and be straight with customers by disclosing the chemicals they use and their classifications.
‪#‎disclosurelabel‬
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UNFIT SPORTSWEAR

We need to re-design sportswear. Why?

Plastic should be considered “toxic” when it gets into the environment because of its ability to attract poisonous chemicals “like a magnet”.

Tiny pieces of plastic laden with chemicals are finding their way through the gut into the flesh of seafood and, from there, into the human food chain.

Microplastics comes from a range of sources, including the 1,900 tiny fibres that can be produced each time a single piece of synthetic clothing is washed.

Plastic 'polyester' sportswear (outdoor wear) when washed is poisoning our oceans.
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