DISPOSABLE GOLF BAG

Golf Refugees disposable golf bag. From our creative period.

Made by the same local company who makes our councils waste sacks hence its nickname 'bin bag'.

You can share golf clubs but many golf courses forbid you from sharing a golf bag. So when we invited our friends to try golf they could use 'bin bag' and not feel too unwelcomed.

Designed to hold seven clubs and balls. We even developed a denim version, but it just didn't work as well.

Our product testing included leaving it hanging in a tree to see if the hot summer sun melted the black material. We like to be thorough.

Features included a detachable strap and mesh golf ball holders.
‪#‎disposablegolfbag‬
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WENTWORTH GOLF CLUB

As 'ordinary' though well off golfers are driven out of Wentworth to make room for the mega rich by new Chinese billionaire owner. Where does that leave the European Tour, which runs all profession golf tournaments in Europe from its headquarters on the Wentworth estate?

Wentworth is also the venue for the prestigious annual BMW PGA Championship in May.

What does it say about the direction of golf and the European Tour being based at such an exclusive club only accessible to the mega rich?

Peter Alliss, a honorary Wentworth member, said 'There are very few people who have £100,000 to piddle away on their pleasures.'

Golf Refugees who have a turbulent relationship with the European Tour suggest they move out and remove major tournaments from Wentworth.
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THE CHALLENGE TOUR INFOGRAPHIC

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BRAINS

Organic brain t-shirt by Golf Refugees.
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JOIN US

Golf Refugees are fighting for consumer transparency; 

Transparency on how your golf clothes are made and what they are made from?

Working with NGO's including Greenpeace's Detox campaign to help persuade others to create a consumer friendly list of hazardous substances and their classifications to be published on fashion brands web sites.

Transparency on the water and pesticide usage on golf courses.

Working to persuade the R&A and their sustainable GEO certification process to request and publish water and pesticide usage from all UK golf courses.

This week we'll be at the European Tour's British Masters trying to find some answers to the complete lack of transparency in golf.

Join us.
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BRAND ANALYSIS

Further brand analysis of Golf Refugees by Brandkoop.

As far as being concerned with being too negative, I'd say this aspect is definitely part of your brand personality and would best fit in the YOUNG (cool, humoristic, informal language) INDEPENDENT (driven by self-reliance, and self-expression) and DARING (being bold) core values which belong to the EXCITEMENT dimension, and the MASCULINE (masculine strength and a confrontational attitude) core value from the RUGGEDNESS dimension. Some people are going to love your brand for it and others will probably hate it, and this is something you simply need to accept. Ultimately you will have have to determine how far you can go in terms of the negativity, but being too conservative might end up disappointing your fan base and dilute your brand personality, and actually represent an even bigger risk. The point of a brand is to be different, so embrace your differences.

If you want to 'soften' the Golf Refugees brand then there are other core values you can consider, Here they are:

Dimension SINCERITY: 

Down-to-Earth: Golf tends to be elitist and a more approachable brand, perhaps using self-deprecating humour might attract a down-to-earth fan base.

Wholesome: Good sustainable practices around the golf course. Health.

Real: Driven by cold hard facts.

Dimension COMPETENCE

Intelligent: Perhaps related to Real, presenting the information in a no non-sense kind of way to bring a new, original, and intellectually stimulating perspective to the reader.

There are other possible connections for your brand in terms of developing your brand persona, but in general, you really want to focus on a select few rather than be too diversified if you want to connect with an audience at a deeper level.

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BRITISH MASTERS WEEK

Some of our questions for tour pros at next weeks British Masters;

What is the best and worst part of playing golf on tour?

Do tour professionals hit the golf ball too far?

If 'quiet please' boards were removed from tournaments, would scores decline?

What 'green' measure(s), if any, would you like to see introduced in golf?

What changes, if any, would you make to the format of a typical tournament week?

Should golf courses holding major events publish their water and
pesticide usage?

Should golf apparel brands publish the pay / conditions of their textile workers and provide a list and classification of the chemicals used?
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DM'S GOLF SHOE

We tried to persuade Dr Marten's to consider producing a golf shoe. Here is our early prototype. Unfortunately they said golf was too naff for their brand image.
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