What should consumers learn from the PFC episode?
The most effective stain and water repellent chemical used in textiles is also the most harmful to humans and the environment. The chemical industry and apparel brands hid this information from you, for years, denying consumers the right to make an informed decision.
The only people who can prevent this from happening again is you. By asking for transparency. Don't believe the marketing hype and ask about the toxic chemicals behind the performance capabilities of your sportswear and outdoor clothing.

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