European fashion / lifestyle / sports wear brands that decide to manufacture their apparel in far away countries for example; Cambodia, Indonesia, in order to reduce costs; ultra-low wages, non-existent building regulations, minimal environmental regulations.

Their goods are then imported back into Europe and sold to European consumers. To create a level playing field they should have to state on either their packaging or labels;

‘This product does not meet current European standards on welfare and environmental protection’.

This would enable consumers to compare standards of manufacture between products sold in Europe and encourage all brands to achieve higher manufacturing standards. Instead of the current situation where brands just concentrate on reducing costs, creating a race to the bottom.


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