What’s in a name, well quite a lot, think of our chancellor
of the exchequer, he likes to be called George, which is palatable to the
people, when his first name is Gideon.
A name can tell you quite a lot about someone or something.
How about polyester, I think polyester sounds quite nice, somehow positive.
However its real name is ‘polyethylene terephthalate’ (PET), which tells a whole
new story, a tale of hazardous chemicals.
Next time try asking for a polyethylene terephthalate sports
shirt. Or commenting, there goes Usain Bolt, dressed head to toe in
polyethylene terephthalate.
It doesn't sound very good. And it isn't.
This week I came across an e-mail asking me to consider
purchasing a classic polo shirt from a trendy, fashion retailer. Which got me
thinking, what is a ‘classic polo’ for the modern world?
From a material perspective, it can be divided down between two
lines; natural and synthetic fibres. Cotton, organic cotton, bamboo, hemp or polyethylene
terephthalate (polyester) and polyamide (nylon). Just to confuse matters, you
also have natural, synthetic combos called poly/cotton.
How about obtaining those desirable bright, long lasting
colours? Dyeing any fabric is a complicated business with significant risk of
pollution. Just ask yourself, how many leading sportswear brands use or own
water treatment and / or water recycling plants? And yet they are manufacturing
millions of brightly coloured garments which use significant amounts of dye
chemicals and water.
Looking beyond fabric, cut and colour. What about sustainability,
pollution and ethical manufacture?
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