We like using circular logos on golf balls. We are experimenting with our new 2013 spiral ball. The circle here looks too large in diameter and I prefer the lower case ‘r’ we used on the original black golf ball rather than the capital ‘R’ taken from our ‘square peg in a round hole’ graphic.

It is traditional to use a number on a golf ball, usually a number 1, 2 or 3, all under-par low numbers. But how about using lucky number 7 or even two separate numbers with say a 6 on one side and a 2 on the other to represent a low round of 62?

Straying too far away from tradition can be commercially risky in the very conservative circles of golf.


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