23.3.12

THE LODOWN ON OLYMPIC KIT


Here's the lodown on the official Olympic kit for British Athletes.
Designed by our Stella; Beatles daughter who studied at Central St. Martin’s, for German brand Adidas and like most sports apparel made in China from polyester.
I guess they could have used an unknown fashion designer or launched a schools competition to design the kit.
Even use environmentally friendly fabrics and make it in the UK.
Now that would be British.
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