CHIN UP

Tiger says he’s fit and ready to win again, starting with this weeks US PGA Championships at the Atlantic Athletic Club.

The bookies are not so sure with odds of 25-1 compared with favourite Rory McIlroy at 12-1 and Lee Westwood 15-1.

There are also rumours of a Tiger debt crises, after a costly divorce and loyal sponsors such as Tag Heuer calling time out on renewing their $10 million contract.

Tiger’s remaining sponsors are Nike, EA Sports and Valentin Kowa – a Japanese heat rub (though the Nike contract is up at the end of this season, after already being reduced by 50% for this year).

If Tiger’s win-less streak continues, what value will Nike put on continuing their relationship beyond 2012? Can you imagine Tiger without swoosh splattered attire?

They say when the chips are down you learn who your real friends are and Bryon Bell, President of Tiger Woods Design, is helping out as Tiger's caddie for the tournament, replacing the modest Steve Williams.

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