APPLECRUMBLE AND FISH

Abercrombie & Fitch, also known as ‘Applecrumble & Fish’, have taken the unusual step of paying a celebrity not to wear their brand after Jersey Shore star Michael Sorrentino caused too much offence and “significant damage” to the brands ‘inspirational’ image.

Could this start a new trend with sports apparel brands paying professional golfers simply to do nothing?

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