If you were starting a new sports brand, what would your logo be?

Others such as Puma, Lacoste, Lyle and Scott go for creatures.

Golf Refugees have come up with their own creature: the squirrel monkey, because they are free spirited and belong in the wild. Which sounds like a good marketing line to us.

We’re going to conduct some market research at next years London Olympics and ask fans if they will swap their Pumas for Squirrel Monkeys?

If there are any investors who love squirrel monkeys, feel free to get in touch.

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