4.5.11

WHERE IS THE LOVE?


Adidas are the official apparel sponsors for the London Olympic 2012 Games and with golf becoming an Olympic sport for 2016, no doubt some of you will love Adidas golf wear.

Below is a list of golf wear brands that were named and shamed by the Textile Garment Workers Federation whose research examined the working conditions for 100,000 workers in 83 factories across Indonesia, Sri Lanka and The Philippines in order to assess how the workers who supply western retail chains are treated.

The report found that massive brands like Adidas are “routinely breaking every rule in the book when it comes to labour rights”. A huge number of high street chains and sporting goods retailers are named in the report including;
Dunlop, Fila, Greg Norman, Ralph Lauren, Slazenger, Mizuno, Nike, Puma, Reebok, Tommy Hilfiger..... there are 60 brands named in all.

There appears to be no commercial penalty for major sport brands to treat their textile workers with disdain. With so many brands
involved this reports indicates that industry wide solutions are required.

Should these sport brands garments come with a warning label ‘made by workers denied labour rights’ and/or ‘made in sweatshops’ to inform the consumers about how their garments are made?

Such brands want you the consumer to feel good about wearing their apparel. But how does it make you feel now that you know the young women making your golf polo shirts have been treated so poorly? Where is the love?
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