What’s in a name?

If you choose a more unusual name such as ‘Golf Refugees’ it is more likely you will be able to trade mark it for the categories you desire without there being any prior art.

However by taking this route you may miss out on some commercial opportunities. Karsten’s Ping has just announced a trade mark deal with Apple Inc. Ping held a number of intellectual property rights over the generic term which are still ‘live’ in some communication categories. Hence when Apple came along wishing to launch their new social network called ‘Ping’ a deal needed to be struck. Kachung!

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