Today's Golfer

This morning we had a call from a member of Today's Golfer sales team.

Today's Golfer (TG) magazine is the most popular golf magazine in the UK, with a circulation of approximately 75,000.

He explained that TG August issue will feature a fashion section for t-shirts and would we like to advertise in that issue. I asked whether one of our Golf Refugees eco t-shirts would be chosen and he replied ''no, that is a matter for the editorial team.'' Mmm.

I explained that our t-shirts are all ethically made from 100% organic cotton certified by The Soil Association and manufactured using renewable 'green' energy from wind and solar power. The Carbon Trust calculated that our t-shirts produce 89% less CO2 emissions as a result of their sustainable manufacture.

He said, ''that TG was a Golf magazine and not an environmental magazine.'' I asked what is the criteria for being selected. He replied, ''a trusted golf brand.'' How do you define trusted? ''One that has been in business for a long time, a well known brand.''

It sounds as though a Golf Refugees eco t-shirt is unlikely to be selected. How will you compare the chosen t-shirts? ''Mainly on style and cost''. Is there a possibility of comparing fabrics and carbon footprint for the t-shirts? ''No''. Do TG ever ask the trusted brands how their golf clothing are made? ''No. But all brands now have to have an ethical policy and a carbon footprint policy.'' I've never seen this mentioned in TG. ''It's not something our readers are interested in.'' If you wish to mention these environmental matters it's up to you to advertise them.''

So there you have it. According to the biggest selling golf magazine in the UK, there is little interest from their readers on how their chosen golf shirts are made.

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